Proof that if you go woke you will go broke couldn’t be any clearer than Disney losing 63 billion dollars in market share. The company, under Bob Chapek’s leadership, has caved to a woke minority of activists that are now running the asylum. Disney is in free fall with no end in sight. These LGBTQ activists’ righteous indignation of parents’ moral authority over their kids, has been a step too far for parents, and has resonated across the country apparently, and are making their voices heard through their wallets. As a result, Disney has lost monetarily, the confidence of their shareholders, their self governing autonomy in Reedy Creek, and more importantly the trust of their primary customer base…parents and their families.
Christopher Rufo soweth and the Internet giveth a bountiful harvest pic.twitter.com/j9b0O10eKb
— Andrew Beck (@AndrewBeckUSA) May 4, 2022
Trust in Disney’s Brand Has Been Eroded
In the past 12 months, Disney has seen its stock plummet over 30%, drop 23.5% since March when it took on a fight with Florida’s parents, and is the worse performing stock on the Dow Jones Industrial average. Disney’s activist agenda, of indoctrinating kids with LGBTQ themes in their children’s programming, has backfired wildly, and the results are overwhelming. By alienating parents and their children, and going up against the Florida legislature and Ron DeSantis, Disney has placed themselves in a very tight corner. As a result, parents across the country, Disney employees, and the State of Florida have all fought back, placing Disney in a negative spotlight it normally doesn’t see itself in. Disney has built a trust with parents and their kids for generations. Their content was safe from any political ideologies, and parents didn’t have to answer uncomfortable questions from their kids about very adult topics they shouldn’t be subjected to.
NEW: Disney CEO Bob Chapek grovels, apologizes, and pledges to "be a better ally for the LGBTQ+ community." He delegated the company's moral authority to the "LGBTQIA+ Advisory Council" and now those internal activists have taken him as an ideological hostage. pic.twitter.com/efOSOmb47a
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 7, 2022
Related: DeSantis Knows What He is Doing
Disney is Living Inside a Very Small Selfish Bubble
With leaked video from top executives in charge of Disney content and programming, promising more LGBTQ narratives in all of their TV shows and movies, it’s no wonder Disney is failing, and no wonder the trust in the Disney brand has been eroded. Bob Chapek and his top executives are living in a very small bubble, where they think the LGBTQ agenda is first and foremost on all America’s brains. Not only is it singular in focus, it shows just how out of touch and selfish Disney as a company has become. They have decided that a business model that reflects a very small percentage of the population, is what’s best financially, disregarding the majority customer base that spends money on their products. It’s pathetic, and shows just how weak kneed Disney is as a company, that they wouldn’t want to protect children from topics that should stay between a child and their parents. Disney’s stock continues to tumble and shareholders cannot be happy. The Q2 earnings report will be released on May 11th at 4:30 pm and the results should give a good indication on where the company is headed for the rest of the year. It will also be interesting to see if shareholders push back, and challenge Bob Chapek on his monumentally bad choices, that have directly affected those shareholders.
