Credit – Ritz Cracker
At what point did any company think that taking a side on a political view was wise for their company. If anything, Disney has proven to the world, that when you delve into the world of politics, it does nothing for your brand, and more often than not, hurts your brand and makes you look ridiculous. This past week, we saw two brands join the woke band wagon. Oreo cookies came out with an over two minute commercial about coming out as gay, that had nothing to do with Oreo cookies, and Frito Lay’s Cracker Jack snacks, came out and rebranded themselves Cracker Jill, to support and honor women in sports. In other words, more pandering to the radical left. Oreo cookies and Cracker Jack, join a slew of these companies producing agenda driven content, that have nothing to do with their product, and only aim to virtue signal for fear of being cancelled. But some are outright promoting gender identities, using very young children in their commercials, as a tool to normalize that behavior.
The Agenda and Message Are More Important Than the Product
Pick any commercial you want, and the general idea is that a company is trying to get you to buy their product. Whether it’s a truck commercial depicting a cowboy in the rugged outdoors, or a lotion commercial depicting a woman with flawless skin, the company is trying to convince you to buy something. But the fad or purpose lately, is for companies to dive into the current political agenda, and promote that they are one with the LGBTQ community, women’s rights, white men bad, teaching gender identities to your kids, or all of the above. Companies are trying to normalize something that isn’t normal with a majority of the population, by propagandizing their product. Commercials are becoming very agenda driven by virtue signaling to all of the checked boxes. From a Pantene commercial that says women are always being labeled inferior to men, without showing us their product once, to a Halloween candy commercial, that has two parents promoting the cross dressing of their under 10 year old son and daughter that doesn’t show us the candy, proves the agenda and message are more important than you buying their product.
Commercials are Normalizing Things That are Not the Norm for Most of America
Is it agenda driven? Of course it is. When you have a Twix commercial about a pre-adolecent boy wearing a princess dress for Halloween, what else could it be? In that particular commercial, there wasn’t even a mention of the candy bar. What was the message? That it’s okay to dress as a princess if you’re a boy? To an average 10 year old, that might seem a little confusing to a kid just wanting to get a Twix bar. To the average parent, it might piss them off that Twix thought it was okay to normalize something in front of their child, that isn’t in the norm. In the Oreo cookie commercial that came out a couple of days ago, there’s only one very quick scene, where the sister of the gay brother, steals an Oreo, and that’s it. The Oreo commercial looked more like a short documentary about a boy coming out as gay to his Asian family, rather than an enticement to go grab an Oreo and a glass of milk. A Ritz cracker commercial a couple of years ago, depicted a male gay relationship, with one of the characters nervously putting on lipstick in front of a mirror. How does this have anything to do with selling a cracker? It didn’t show anyone how good Ritz crackers were, or how they could benefit you as a snack or food. Gillette razors had a commercial that promoted how bad men were, and how they needed to do better. What was even worse, was that the white men in that commercial were the perpetrators of all things bad. Not once did it show anyone using a Gillette razor, or what the benefits of purchasing a Gillette razor would be. And then we have Cracker Jack, who have decide to conveniently rebrand themselves for the upcoming baseball season, by adding a “Cracker Jill” version of the famous caramel coated popcorn snack. They even revamped the famous song ‘Take Me Out to the Ball Game’ and changed one of the lines to..“Buy me some peanuts and Cracker Jill. No one can stop you if you have the will.” Wow…virtue signal much. There are more examples, including Minnie Mouse getting a pant suit, instead of wearing her iconic dress, and M&M’s revamping the lady M&M’s to be more inclusive.
Related: Twix Just Self Destructed
Companies Who Pander are Losing Site of Who Their Customer Base Is
Who are these commercials intended for? Why would a company promote transgenderism in a young child? It’s subversive and shows how a woke minority has infiltrated the content we watch in movies television, and commercials. Some, however, are just hoping they won’t fall prey to the Twitter mobs on the left and get cancelled. Most Americans, “shockingly”, are turned off by the pandering and are just walking away. In Gillette’s case, their commercial that depicted men as evil, lost them 8 billion dollars. In most instances, you can’t even guess what the commercial is about until the very end anymore. You’ll have a Burger King commercial that spends two minutes talking about various walks of life, their struggles, and getting away from their horrible circumstances, to find out in the last 5 seconds it was about a Happy Meal. Ummm…what? Not once, did you see a person enjoying a burger, French fries, and a Coke. Companies that are promoting an agenda through identity politics, are losing sight of who their real customer base is. Maybe these companies think the average American will be inspired to change their thinking if they buy their product. My guess is the opposite. I guess I should go to McDonald’s and buy a Happy Meal. Maybe I’ll have an epiphany.
